User Interaction (Ux) - User Interface (Ui)
Creation of the new SwimWays website, with a summer fresh and joyful spirit.
Competitors and website analyse:
First I started to analyse the competitors and the Swimways website to help define what was worth keeping or not. I sketched some low-fidelity wireframes on desktop - tablet - mobile versions and started working on differents concept in light of my analyse and the client request.
Previous site workflow:
Once the website architecture established, it was clear that one of the priority was to simplify the user experience and worked on a better SEO.
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